Black Friday 2026 is the perfect time to upgrade to an OLED TV, with standout deals on premium models from Samsung and LG. The Samsung 65-Inch Class OLED S90F leads as the best overall choice for those wanting cutting-edge AI features and smooth motion. Meanwhile, the LG evo C6 Series offers top-tier picture quality with Dolby Vision and gaming prowess. If budget is a concern, the LG B6 Series delivers excellent picture at a more accessible price point, though it lacks some of the latest gaming features. Each model strikes a different balance of features, size, and price, so I’ll help clarify which one fits your needs best.
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Key Takeaways
- Samsung S90F excels with AI processing and gaming features but comes at a premium price.
- LG evo C6 offers outstanding picture quality with cinematic and gaming features, suitable for enthusiasts.
- LG B6 provides great OLED quality at a more affordable price, though with fewer advanced gaming options.
- Size and setup complexity vary; larger screens like the 77-inch Samsung may not fit smaller rooms.
- Pricing and features fluctuate significantly, making it essential to match your priorities with the right model.
| oled tv deals black friday | Screen Size | Resolution | Processor | HDR |
|---|---|---|---|---|
| Samsung 65-Inch Class OLED S90 | 65 inches | 4K | NQ4 AI Gen3 | HDR+ |
| LG 65-Inch Class OLED evo AI 4 | 65 inches | 4K | a11 AI Processor Gen 3 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED AI 4K B6 | 65 inches | 4K UHD | A8 AI Processor 4K Gen3 | Dolby Vision, HDR10 |
| LG 65-Inch OLED evo AI 4K C5 S | 65 inches | 4K | Alpha 9 AI Processor Gen8 | Dolby Vision |
| Samsung 77-Inch Class OLED S84 | 77 inches | 4K | NQ4 AI Gen2 | OLED HDR |
More Details on Our Top Picks
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor and HDR+
This Samsung model stands out for its advanced AI processor that upscales content to near-4K quality, making it ideal for viewers who want sharp, vibrant images. Its 144Hz refresh rate offers smooth motion, making it a strong choice for gamers and sports fans. Compared with LG’s offerings, this model’s AI-driven picture enhancements are more sophisticated, but that comes with a higher price tag and a slightly more complex setup process. It’s perfect for those who prioritize cutting-edge smart features and gaming performance but are willing to pay a premium for top-tier tech.
Pros:- Advanced AI processor for superior upscaling
- Smooth 144Hz motion perfect for fast-paced content
- HDR+ enhances SDR content for vibrant images
Cons:- Higher price point may be a barrier
- Setup can be complex for less tech-savvy users
Best for: High-end gamers and tech enthusiasts who want the latest AI features.
Not ideal for: Budget-conscious buyers or those with smaller rooms due to its size and cost.
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- Refresh Rate:144Hz
- HDR:HDR+
- Smart Features:Built-in Alexa
Our verdict“A premium choice for those wanting top-tier AI-driven picture quality and gaming features.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This LG OLED evo C6 Series excels at delivering a vivid picture with perfect blacks and rich colors, thanks to its OLED evo technology. It supports Dolby Vision and Atmos, making it ideal for viewers seeking a cinematic experience. Its 165Hz refresh rate and low response time make it a great choice for gamers who want smooth gameplay with minimal lag. Compared to Samsung’s S90F, LG’s smart platform is more intuitive, with access to over 400 free channels via webOS. However, its high-end features come at a price, and its large 65-inch size may not suit smaller rooms or those seeking a simpler setup.
Pros:- Support for Dolby Vision and Dolby Atmos
- Vivid black levels and color accuracy
- High 165Hz refresh rate for smooth gaming
Cons:- Premium price may be prohibitive
- Complex setup for optimal gaming and picture quality
Best for: Cinephiles and gamers who want top picture quality with gaming features.
Not ideal for: Budget buyers or those with limited space, due to large size and premium cost.
- Screen Size:65 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:165Hz
Our verdict“The best choice for those who prioritize cinematic quality and high-performance gaming.”
LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG B6 Series offers excellent OLED picture quality with deep blacks and vibrant colors, powered by self-lit pixels and AI processing. It supports Dolby Vision and Atmos, making it suitable for cinematic content. Its 120Hz refresh rate and VRR support offer good gaming performance, though it lacks some of the advanced gaming features found in higher-end LG models. Compared to the C6, the B6 is more affordable and easier to set up, making it a strong choice for viewers who want OLED quality without the latest bells and whistles.
Pros:- Excellent picture quality with OLED technology
- Supports Dolby Vision and Atmos
- Easier setup and more affordable
Cons:- Lacks some gaming features like 165Hz refresh rate
- Potential burn-in risk over long-term use
Best for: Budget-conscious buyers seeking quality OLED performance.
Not ideal for: Enthusiasts requiring the latest gaming tech or ultra-high refresh rates.
- Screen Size:65 inches
- Display Technology:OLED
- Resolution:4K UHD
- Processor:A8 AI Processor 4K Gen3
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
Our verdict“A solid OLED option for those prioritizing picture quality on a budget.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG OLED evo C5 Series combines stunning 4K images with AI-powered enhancements and a sleek design. Its 144Hz refresh rate and support for NVIDIA G-SYNC and AMD FreeSync make it an excellent choice for gamers who want smooth, tear-free gameplay. The inclusion of Art Gallery Mode adds a stylish touch for aesthetic versatility. Compared with the C6 and B6, this model balances high-end picture quality with accessibility, but its premium price and complex features might overwhelm newcomers or those with simpler needs.
Pros:- Exceptional picture quality with Dolby Vision
- Gaming features like 144Hz, G-SYNC, and VRR
- Sleek design with Art Gallery Mode
Cons:- Premium price point
- Features may require some learning curve
Best for: Design-conscious gamers and home entertainers seeking style and performance.
Not ideal for: Casual viewers or buyers on a strict budget who don’t need high-refresh gaming tech.
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision
- Refresh Rate:144Hz
- Inputs:4 HDMI 2.1
Our verdict“An excellent all-around OLED for style-conscious gamers who want premium features.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
This Samsung 77-inch OLED S84F model offers a massive screen for those who want an immersive viewing experience. Its AI-enhanced processing provides vibrant colors and deep contrast, and the 120Hz refresh rate ensures smooth motion for gaming and sports. Its wave-inspired design and multi-dimensional sound create a premium aesthetic that fits larger spaces. Compared with smaller models, the 77-inch size is perfect for dedicated home theaters but may be less practical for smaller rooms or tight spaces. Its high-end features come at a premium price, but the size and quality justify it for dedicated entertainment rooms.
Pros:- Vivid 4K picture with AI processing
- Ultra-smooth 120Hz motion
- Immersive multi-dimensional sound
Cons:- Requires Samsung account for full features
- High cost and large size
Best for: Large-room owners and home theater enthusiasts.
Not ideal for: Smaller spaces or buyers seeking more affordable options.
- Screen Size:77 inches
- Resolution:4K
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Refresh Rate:120Hz
- Design:Wave-inspired
Our verdict“The ideal choice for those wanting a cinematic experience on a grand scale.”
How We Picked
To select these models, I focused on current Black Friday deals that highlight value, performance, and versatility. I prioritized OLED technology for its superior contrast and color accuracy, then examined features like gaming enhancements, smart platform usability, and picture processing. Price and availability during Black Friday sales were key factors, along with user reviews and brand reputation to ensure these picks offer genuine value and performance for different types of buyers.
| oled tv deals black friday | Processor | HDR |
|---|---|---|
| Samsung 65-Inch Class OLED S90 | NQ4 AI Gen3 | HDR+ |
| LG 65-Inch Class OLED evo AI 4 | a11 AI Processor Gen 3 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED AI 4K B6 | A8 AI Processor 4K Gen3 | Dolby Vision, HDR10 |
| LG 65-Inch OLED evo AI 4K C5 S | Alpha 9 AI Processor Gen8 | Dolby Vision |
| Samsung 77-Inch Class OLED S84 | NQ4 AI Gen2 | OLED HDR |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing the best OLED TV during Black Friday involves balancing size, features, budget, and intended use. OLED technology offers superior contrast and vibrant colors but varies in gaming capabilities, smart features, and design. Understanding these factors will help you find a model that fits your viewing habits and space constraints.
Size and Room Fit
Start by considering your room size. Larger screens like the 77-inch Samsung are ideal for dedicated home theaters but may overwhelm smaller spaces. A 65-inch model offers a good middle ground, providing immersive viewing without requiring a large room. Measure your space carefully to ensure your chosen TV fits comfortably without crowding your viewing area.
Picture Quality and Processing
All these models deliver excellent OLED picture quality, but their processing engines differ. The Samsung S90F’s AI processor offers enhanced upscaling and smart features, making it suitable for viewers who want the best picture with minimal fuss. LG’s evo and B6 series focus on perfect blacks and vivid colors, with the evo series leaning toward cinematic and gaming excellence. Consider whether you prioritize raw picture quality or smart enhancements.
Gaming and Smart Features
If gaming is a priority, look for higher refresh rates (like 144Hz or 165Hz) and features such as VRR, G-SYNC, or FreeSync. The LG evo C6 and C5 series excel here, offering low response times and gaming-specific tech. Smart platform preferences matter too: Samsung’s Tizen and LG’s webOS both have extensive app ecosystems, but your familiarity or preference may influence your choice.
Price and Value
Higher-end models like the Samsung S90F and LG evo C6 come with premium prices but deliver cutting-edge features. The LG B6 offers a more affordable OLED experience, making it a smart choice if you’re willing to forgo some of the latest gaming tech. Carefully weigh the features you need against your budget to find the best value during Black Friday sales.
Frequently Asked Questions
Are OLED TVs worth buying during Black Friday?
Yes, Black Friday offers significant discounts on OLED TVs, making it a great time to purchase. OLED technology provides superior contrast, vibrant colors, and excellent viewing angles, which can greatly enhance your entertainment experience. Just ensure you choose a model that fits your space and feature needs, as discounts are often available on high-end models that normally carry a premium price tag.
What should I consider before buying an OLED TV on Black Friday?
Focus on size, picture quality, gaming features, and smart platform compatibility. Also, consider your room size and viewing distance to select the right screen size. Keep an eye on specific features like refresh rate and HDR support if gaming or cinematic experience is important. Budget is key, but Black Friday deals can make premium models more accessible.
Are there any risks with OLED technology I should be aware of?
OLED screens are susceptible to burn-in if static images are displayed for extended periods, so use caution if you plan to leave certain content static. Regular use of screen savers and varying content can mitigate this risk. Despite this, OLEDs remain a popular choice for their picture quality, especially when used in varied viewing environments.
Which OLED model is best for gaming?
The LG evo C6 and C5 series stand out for gaming, thanks to their high refresh rates (165Hz and 144Hz), low response times, and support for G-SYNC and FreeSync. These features ensure smooth gameplay and minimal tearing, making them ideal for serious gamers who want both excellent picture quality and performance.
How do I choose between a 65-inch and a 77-inch OLED TV?
The decision depends largely on your room size and viewing distance. A 65-inch model offers a balance of immersion and space efficiency, suitable for most living rooms. Larger models like the 77-inch provide a more cinematic experience but require a bigger room and may be overkill if your space is limited. Measure your space carefully and consider your viewing habits before making a choice.
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