Major Retailers To Compete With Amazon’s Prime Big Deal Days

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Ace Hardware and Target plan promotions for Oct. 6-7, 2026, matching the dates of Amazon’s Prime Big Deal Days. Walmart’s fall deals are scheduled for Oct. 5-11, giving shoppers another overlapping sale window. Specific eligibility and product terms may vary by offer.

Ace Hardware, Target and Walmart are scheduling fall sales that overlap with Amazon’s Prime Big Deal Days on Oct. 6-7, 2026, setting up competing promotions across home, tools, seasonal goods and other categories. Ace and Target’s advertised events run on Amazon’s two sale dates, while Walmart’s fall deals are scheduled across the surrounding week, according to a report by Hardware Retailing.

Ace Hardware’s promotion, called Ace Rewards Days, is set for Oct. 6-7. The company says Ace Rewards members can receive 15% off sitewide orders of $49 or more and earn double points on purchases during the event. Hardware Retailing also reported that limited-time savings will be available across nearly all categories. The source does not give a full list of eligible products or exceptions.

Target Circle Deal Days is scheduled for the same two dates, with deals advertised at up to 40% off for members, according to Hardware Retailing. Walmart plans a longer run of fall offers, from Oct. 5 through Oct. 11. Reported examples include up to 40% off home upgrades, up to 25% off tools and up to 30% off Halloween items.

Amazon’s event also falls on Oct. 6-7. The report says the retailer plans to bring back “Today’s Big Deals,” with new offers dropping three times a day and discounts advertised at up to 55% or more. The report does not specify which items will be included or provide complete terms for Amazon’s offers.

Shoppers Face Overlapping October Sales

The shared dates give shoppers alternatives to Amazon’s two-day event, with retailer-specific promotions spanning hardware, home upgrades, tools, Halloween products and other goods. A customer looking for a particular item may be able to compare prices across retailers rather than treating one event as the only sale window.

The advertised discounts are not directly comparable on their own. Ace’s 15% offer requires Rewards membership and a $49 minimum order, while Target’s reported 40% figure is described as a member deal and Walmart’s figures are maximum discounts for selected categories. Amazon’s stated maximum also applies to deals that are due to drop through the event. Final prices, product availability and offer conditions will determine the value to shoppers.

How the Sale Dates Line Up

The calendar puts Ace Hardware and Target’s events on the same dates as Prime Big Deal Days, while Walmart starts one day earlier and continues five days beyond the event’s end. That gives Walmart’s promotion a wider time span, but the available report does not establish that every advertised discount will be available throughout the full week.

Hardware Retailing reported that Amazon introduced “Today’s Big Deals” during its Prime Days in June 2025 and plans to reinstate the feature for the October event. The current report identifies the planned cadence and advertised discount level, but it does not detail the products or the timing of individual drops beyond saying they are expected three times daily.

““Ace Rewards Days is one more way we deliver on our promise to be the helpful place, bringing our neighbors meaningful savings on the trusted brands they rely on.””

— Kim Lefko, chief marketing officer of Ace Hardware

Offer Terms Still Need Checking

The available report does not include complete terms for the promotions, including product exclusions, price comparisons, inventory limits or whether all discounts will be available online and in stores. It also does not list the specific items expected in Amazon’s three daily deal drops or explain how the advertised “up to” discounts apply across product selections.

Shoppers should check each retailer’s current offer details before making a purchase. The published figures describe maximum or conditional discounts, not a guarantee that every product will receive the stated reduction. No sales results or consumer response are available because the events have not yet taken place.

Promotions Begin October 5

Walmart’s reported fall promotion is due to start Oct. 5, 2026. Ace Rewards Days, Target Circle Deal Days and Amazon’s Prime Big Deal Days are scheduled for Oct. 6-7, with Walmart’s sale continuing through Oct. 11. Retailers’ live listings should provide the item-level prices and conditions as the offers begin.

After the events, the available reporting may clarify which advertised deals were offered, how long products remained available and whether retailers publish sales or participation figures. Those details have not been provided in the source report.

Key Questions

When are Amazon’s Prime Big Deal Days?

They are scheduled for Oct. 6-7, 2026, according to Hardware Retailing.

Which retailers are running overlapping promotions?

Ace Hardware and Target have promotions scheduled for Oct. 6-7. Walmart’s fall deals are reported to run from Oct. 5 through Oct. 11.

What does Ace Hardware’s offer include?

Ace says Ace Rewards members can get 15% off sitewide orders of $49 or more and earn double points on purchases during Oct. 6-7. Product conditions and exclusions were not detailed in the report.

Are the advertised discounts guaranteed on every product?

No. The report gives maximum discounts or describes conditional offers. Item eligibility, inventory and full terms should be checked with each retailer.

Source: rss